*    People watch video primarily for entertainment.  Don't make your video look like the reading of a policy paper.
*    If you interview someone, be a "friendly interviewer," even if you don't agree with their position.  She suggested having interviewees sign a release.
*    Music has emotional impact; if you can include music in your video (staying clean on copyright issues, of course), that's a big plus.
*    Video for web should be short, generally no more than 90 seconds.
*    The viewer should be able to "get the message" the first time he/she views the video.
*    Copyright matters.  Don't let your good work be besmirched because you didn't cross your t's and dot your i's.  

The action then moved to a "Send Specter a Message Cap-and-Trade Rally" that filled much of the time between the final afternoon session and dinner.  After you have been to a rally of freedom-loving, higher-tax-hating, patriotic Americans, you get a real feel for the state of disgust with what Congress is doing these days.

Dinner, by the way, was very good.  The meal included a trailer for the upcoming movie, Not Evil Just Wrong; the main feature after the meal was Pat Toomey, conservative GOP candidate for the Senate seat currently held by the (much-despised) Arlen Specter.  Pennsylvania Republicans seriously dislike Specter.  A few other speakers got up and, in general, thanked the conservative online community for its work.

There was a screening of that movie this evening; it is intended to be the counterpoint to Al Gore's ludicrous global warming propaganda piece.  It is subtitled, The True Cost of Global Warming Hysteria.  I took a pass on that...had to get to work on blogging!